Factors that Influence the Success of a Cause-Related Campaign Due to changes in the political environment, people are increasingly looking to corporations and nonprofit organizations to provide solutions to social and environmental issues and to affect positive change in the world. Corporate social responsibility (CSR) initiatives, cause-related marketing (CRM) programs, and cause-related campaigns are all tools organizations of all types can use to enhance their reputations, improve their bottom lines, and positively impact local and global communities. Cause-related campaigns can benefit both an organization and its stakeholders. However, it is important for an organization to thoroughly research the factors that will affect its proposed campaign in order to ensure its success and the proper allocation of organizational resources. The following are some factors to consider when planning a cause-related campaign. Rationale In order to plan and execute a successful cau...