The Public Relations Student Blog

Three Redundant Communications Tactics to Safeguard your Organization’s Strategic Communications Plan We now live in an era marked by fake news, privacy breaches, and a higher level of public skepticism than has been seen in decades. The new media are contributing to the growing risk in the communications market, and enterprises of all sorts must be cognizant of this phenomenon when developing their strategic communications plans. Though social and digital media platforms are popular and effective outlets for communicating quickly, authentically and cost-effectively with stakeholders, organizations must employ redundant communications tactics should these platforms deteriorate as the result of a crisis such as the one currently surrounding Facebook . The following are redundant communications tactics that have the potential to outlast popular social media outreach and can safeguard an organization from the negative consequences of a digital crisis. Press Releases When w...

Working for Tomorrow, Today: How a Proactive Approach to Communications Can Benefit a Cause-related Campaign The holiday season means different things to different people. To some, it means celebrating with family and friends. To others, it means camping outside of Best Buy at 2 a.m. on Black Friday. Though people observe different traditions throughout the holiday season, one tradition in particular is recognized and loved by all: When the weather gets cold, Coca-Cola begins to run television advertisements featuring adorable polar bears frolicking in the snow with the Beach Boys’ “Little Saint Nick” playing merrily in the background. Though the image of a family of polar bears befriending a colony of penguins is endearing, if not wildly inaccurate, the sad reality is that climate change is threatening the survival of the species by contributing to habitat loss and food shortage. In an effort to expand CSR endeavors, Coca-Cola partnered with the World Wildlife Fund (WWF) i...