Factors that Influence the Success of a Cause-Related Campaign Due to changes in the political environment, people are increasingly looking to corporations and nonprofit organizations to provide solutions to social and environmental issues and to affect positive change in the world. Corporate social responsibility (CSR) initiatives, cause-related marketing (CRM) programs, and cause-related campaigns are all tools organizations of all types can use to enhance their reputations, improve their bottom lines, and positively impact local and global communities. Cause-related campaigns can benefit both an organization and its stakeholders. However, it is important for an organization to thoroughly research the factors that will affect its proposed campaign in order to ensure its success and the proper allocation of organizational resources. The following are some factors to consider when planning a cause-related campaign. Rationale In order to plan and execute a successful cau...
Three Redundant Communications Tactics to Safeguard your Organization’s Strategic Communications Plan We now live in an era marked by fake news, privacy breaches, and a higher level of public skepticism than has been seen in decades. The new media are contributing to the growing risk in the communications market, and enterprises of all sorts must be cognizant of this phenomenon when developing their strategic communications plans. Though social and digital media platforms are popular and effective outlets for communicating quickly, authentically and cost-effectively with stakeholders, organizations must employ redundant communications tactics should these platforms deteriorate as the result of a crisis such as the one currently surrounding Facebook . The following are redundant communications tactics that have the potential to outlast popular social media outreach and can safeguard an organization from the negative consequences of a digital crisis. Press Releases When w...